副标题: Evidence-based Principles
电子书下载格式:mobi+epub+pdf+txt
作者:J.ScottArmstrong
出版时间:2010-6-15
书籍简介:
This book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. The author is a leading authority on marketing and the range and scope of this work is such that it is sure to become the standard work on advertising.
